In future, Decathlon products - well-known brands from this company include B'Twin and Quechua - will also be sold via a third-party provider, Fnac Switzerland. "Decathlon intends to position itself in Switzerland as a global provider for everyone and as a first-class B2B partner in the sports sector," says Adrien Lagache, Chief Business Development Officer at Decathlon Switzerland.

The launch of Decathlon products from the "slow mobility" range in all Fnac stores in French-speaking Switzerland marks the start of phase one of the new strategy. Decathlon is aiming for numerous partnerships on the Swiss market. B'Twin brand bicycles have never been sold anywhere other than in official stores. This principle is now being abolished. The global player in the sports business is at a turning point and is adapting its business model. The introduction of Decathlon Corners in potential partner stores or the development of franchise stores are also part of this strategy based on sport, its products and services.

With its 23 stores, the brand reaches around 20 percent of the Swiss population. "We are in the starting blocks to serve an audience with radically new habits - for example in the booming slow mobility sector," comments Lagache.

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