Over the past few months, intensive work has been going on behind the scenes to secure the brand, its designs, and the future of the current platforms. Instead of a quick restart, the relaunch was designed as a careful restructuring to ensure that Deviate can survive and continue to develop in the long term.

"The past few months have been incredibly difficult for everyone associated with Deviate—our team, our partners, and above all, the riders who believed in what we had built," said Ben Jones, co-founder of Deviate Cycles. "The reopening of Deviate isn't just about selling bikes again. It's about supporting the riders out there and rebuilding the brand so that it has a real long-term future."

The relaunch follows a period of uncertainty about the future of the brand. The continued support and encouragement of riders worldwide played an important role in Deviate's return. Rider Support With business now active again, frames and complete bikes can be ordered and the spare parts range is available. Initial availability will focus on existing models while the company rebuilds a reliable delivery and service infrastructure. Lifetime warranty As part of the relaunch, Deviate Cycles confirms a lifetime warranty on frames for the original owner of all Deviate carbon frames. This covers manufacturing defects in materials and workmanship. Although the former company's legal warranty commitments were not transferred after liquidation, the newly established company has voluntarily decided to offer equivalent lifetime support to all original owners. This is a sign of its commitment to the customers who have supported Deviate from the beginning. "For us, this decision was a matter of fairness and responsibility," adds Jones.
"We wanted to stand behind the riders who have placed their trust in Deviate over the years, while also building a company that can sustain this in the long term."

Looking ahead

While the launch of Deviate's new e-mountain bike platform, "Kurgan," remains an exciting part of the brand's future development, the immediate focus is currently on stability and reliable customer support. The launch of Kurgan is therefore on hold for the time being while the company concentrates on building a strong operational foundation. Future product innovations remain a central part of Deviate's vision, but will be driven at a deliberate, engineer-driven pace rather than through rapid expansion.

Availability

Framesets and complete bikes can now be ordered again from Rad Solutions. This distribution partner will continue to ensure the availability of spare parts for Switzerland and warranty claims will be accepted again. Rad Solutions will continue to support the brand as Deviate's exclusive distributor and provide support for Swiss customers.

About Deviate Cycles

Deviate Cycles is a Scottish mountain bike brand known for its high-pivot designs, engineered for speed, control, and durability. With a focus on thoughtful design, rider-oriented development, and long-term reliability, Deviate builds bikes that are meant to be ridden hard and supplied with replacement parts for many years to come.

deviatecycles.com

rad-solutions.ch