For the 2024 and 2025 season, Bold Cycles will not launch any new models on the market, but will focus on a carryover collection to stabilize the high stock level. According to Scott, this will have no impact on customer service or on warranty and customer service requests. This means that the Bold brand will remain unchanged in the market with the current portfolio around the Linkin and Unplugged models. "While we work together to reduce inventory in the short term, we will continue to think about how we can further develop the Bold Cycles brand and its product offering in the future," Scott explains the situation.

It is confirmed that the founder of Bold, Vincent Droux, will leave the Bold brand in July 2024. The Bold office in Biel will be relocated to the existing Bold team working at the Scott Sports headquarters in Givisiez.

The detailed analysis and reporting on the situation at Bold can be found here.