The long-standing business relationship between the distributor Velok and the clothing specialist Sugoi is coming to an end. For the 2013 season, the Canadian sportswear will be available from Chris Sports. The change in sales personnel is also having an impact: Raphael Hebing, Velok's competence center for all Sugoi matters, is moving with the Sugoi brand under the new distribution umbrella in Münchwilen.

The history of Sugoi began when cyclist David Hollands and fashion student Carol Prantner founded the company in 1987. Since then, Sugoi has made a name for itself as a manufacturer and supplier of high-quality cycling, running and triathlon clothing. Sugoi also has a high level of expertise in the production of individual team clothing. The new addition to the Chris Sports range is part of the Dorel Group, a conglomerate that also includes the Cycling Sports Group (Cannondale, Mongoose, GT, Schwinn, Ironhorse).

Recently, Chris Sports hit the headlines because the distributor had to give up its Pearl Izumi representation. Because Pearl Izumi owner Shimano is integrating the clothing into its own distribution network, the Swiss Shimano importer Fuchs-Movesa was able to record a new addition to its textile portfolio. But shortly afterwards, Chris Sports finalized the distribution deal with the Swiss clothing company Qloom and defused the resulting gap.

Chris Sports has new employees to ensure that specialist retail customers are optimally supported with Sugoi and Qloom in the range.

www.sugoi.com
www.chrissports.ch
www.velok.ch