Cool kids' bikes: And it went "Woom

Almost four years of development, experience from product design at Simplon and DT Swiss as well as feedback on prototypes in real time: this is what goes into the lightweight children's bikes from the Austrian manufacturer "Woom", which also scores with a budget-friendly sales model. A former top Swiss mountain biker is responsible for the branch in this country.

"Woom 1": wheels in 12 inch size, for 1.5 to 4 years or 82 to 105cm height, weight 3.5kg

Making a virtue out of necessity
"Woom" offers five bikes and covers the kids' age range from 1.5 to 13 years. The bikes were born out of necessity: The current "Woom" makers failed in their search for good children's bikes for their own offspring - and tackled the problem themselves.

"Woom 2": wheels in 14 inch size, for 3 to 5 years or 95 to 110cm height, weight 6.55kg

From the pen of industrial design
Woom" was founded by Studio Bezdeka, consisting of Christian Bezdeka, an industrial designer with several years of professional experience in the bike industry. Bezdeka has co-designed mountain bikes and racing bikes for Simplon, designed for DT Swiss and Sigg and designed the flagship store in Vienna for Trek Bicycles. The second man on board is Marcus Ihlenfeld, who comes from the marketing department.

"Woom 3": Wheels in 16 inch size, for 5 to 7 years or 105 to 125cm height, weight 7.2kg

At the start since 2013
After almost four years of development, numerous prototypes and many test rides by children of different ages, "Woom" presented the five bikes to the public for the first time in 2013.

"Woom 4": wheels in 20 inch size, for 7 to 9 years or 125 to 135cm height, weight 8.9kg, also available in other versions such as with city kit or in the lightweight "Supra" version

What makes these kids' bikes stand out
? "Woom" wants to make it easy for parents to find the right vehicle for their offspring. Apart from all the technical, child-specific and friendly details that characterize the bikes, the search for the right bike is supported by precise information on age and body size. And if it doesn't fit, a 90-day return policy makes the purchase decision even easier. Another interesting option for parents is the "Upcycle" program, which for CHF 49 entitles you to get 40 percent of the purchase price of the old bike back within 24 months when you buy the next larger bike.

"Woom 5": Wheels in 24 inch size, for 9 to 13 years or from 130cm height, weight 9.9kg, also available in other versions with city kit or in the lightweight version "Supra"

With a Swiss subsidiary
Former top mountain biker Rita Bürgi is responsible for Switzerland. Bürgi runs a showroom in Nidau where kids and their parents can inspect and test the "woom" bikes

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www.woombikes.ch