Lizard Sport AG, the owner of Cylan based in Pieterlen near Biel, has been manufacturing bicycles for the Swiss market for over three decades. According to the company, around 10,000 e-bikes currently roll off the production line each year under the Cylan brand. Until now, the bikes have been sold exclusively in the stores of bicycle dealers. This is now coming to an end: from the 2021 season, the manufacturer is focusing entirely on direct sales. "Direct sales allow us to offer consumers the best value for money and it is precisely this advantage that Cylan wants to give its customers," says Cylan CEO Jürg Schoch.

Interested parties will therefore only be able to buy the e-bikes online from now on or, in future, in the company's own factory store in Pieterlen. At the start of the 2021 season, a world of experience for e-bike buyers is to be opened at the southern foot of the Jura, including free test rides on any terrain, advice for first-time e-bikers and services directly from the manufacturer.

Cylan will be offering the remaining available 2020 models on sale from August 1. According to Cylan, anyone who orders a new e-bike online can have it delivered 100% assembled to their home for CHF 79 or collect it free of charge from the headquarters in Pieterlen. The store also offers comparison options between different models, personal live support and purchasing advice.