End of the Scott dispute: Zaugg loses the company but gains a fortune
From the very beginning: Between 2013 and 2015, the South Korean outdoor giant Youngone joins Scott - initially as a minority shareholder, from 2015 with 50.01 percent of the shares. Company patron Beat Zaugg, who built Scott into a global player over decades, retains just under 47% and remains the face of the brand.
From 2022, the relationship tips over: Youngone accuses Zaugg of breaching the contract and takes the matter to the Court of Arbitration of the International Chamber of Commerce (ICC) in Paris. At the heart of the matter: a contractual call option on Zaugg's shares that Youngone wants to exercise. Zaugg defends himself - but unsuccessfully.
The conflict escalates in 2023 and 2024, culminating in Zaugg's demotion and a report about security services at the company headquarters. The former partnership is finally history. On February 6, 2025, the ICC court delivers its verdict and establishes the facts: Youngone is vindicated and allowed to take over Zaugg's entire remaining stake. For the patron, this means the loss of any influence over his former company Scott Sports.
The takeover price for Zaugg's 47% stake - which may amount to several hundred million francs - will be determined according to contractually agreed valuation mechanisms. A public figure is not yet available. It is therefore clear that Youngone will control Scott alone in future. This marks the end of an unprecedented corporate drama for the bike industry - and an era for Beat Zaugg.
Suitable Ride Brandguides
Further news on this article
Note: This content has been automatically translated from German. Please report any incorrect translations.