Power struggle at Scott: Is patron Beat Zaugg out? | Ride MTB

Power struggle at Scott: Is patron Beat Zaugg out?

Scott Givisiez

Photo: Scott

One person is closely associated with the Scott brand - at least behind the scenes: Beat Zaugg. Since 2015, the Korean company Youngone has been the majority shareholder with more than 50 percent of Scott shares. The Board of Directors has now dismissed Beat Zaugg as CEO without notice in his absence.

As we all know, the bike market is currently experiencing a slump: first a coronavirus boom with massive demand that could hardly be satisfied. This was followed by an excess of orders, which flushed a lot of bikes and parts into all levels of the trade after a long delay. This oversupply was met with a poor consumer climate and inflation. The result: selling bikes is currently a very tough business.

This development is also affecting the biggest players in the industry. Trek, for example, recently announced that it was making savings and reducing its portfolio. Since the fall of 2023, the industry has been in a state of unrest and upheaval due to the Signa insolvencies. In January 2024, Youngone announced that it would support Scott Sports with a significant 150 million financial injection.

Power struggle at the top of Scott?

And now there are allegedly personnel consequences and a conflict of considerable importance for the bike industry: As Radmarkt.de reports, the listed Scott majority owner Youngone Corporation has relieved long-time CEO Beat Zaugg of his duties and appointed Juwon Kim as his successor. Kim, who has been on the Scott Board of Directors since 2022, will be advised by two industry professionals, according to Radmarkt.de: The US-American Steve Meineke brings experience at Specialized or Raleigh, the German Mathias Seidler expertise from many years of board work at Derby Cycle AG. Kim's professional background is in investment banking, including at Credit Suisse.

However, Zaugg contradicts this development to Radmarkt.de and confirms that he is still at the helm as CEO at Scott. Scott has yet to officially confirm the apparent power struggle at the top of the company.

Zaugg has numerous mainstays

Beat Zaugg is a long-standing cycling industry professional and an experienced investor. Zaugg is the owner of numerous specialist stores; the Bernese is the owner of the outdoor chain Transa, the specialist ski+bike stores and the Trophy bike stores. Zaugg is also the owner of the company Yosemite and a partner in the tour operator Globtrotter.

Statement by Beat Zaugg: ride-mtb.com/en/news/beat-zaugg-ich-bin-ceo

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Note: This content has been automatically translated from German. Please report any incorrect translations.