Trek to shrink healthily and cooperates with Rapha

Trek Forecast

Photo: Trek Bicycle

According to an internal memo, Trek is to adapt to the currently not exactly booming bicycle market. There is talk of streamlining the portfolio and cutting 10 percent of expenditure. At the same time, the US manufacturer has announced that it is entering into a close cooperation with the bike clothing company Rapha.

The US bike industry portal Bicycle Retailer and Industry News (BRAIN) reports: Trek will have to cut spending by 10%, according to leaked internal info, this in response to the market situation with poor sales and high inventory levels. A reduction in model variants is also at the heart of the adjustment to the market situation.

In terms of clothing, Trek is entering into a partnership with Rapha, the clothing can now be ordered online on the bike manufacturer's website and is available from participating Trek dealers worldwide.