Swiss E-Mobility Group AG is acquiring 100% of m-way AG, the market leader in the Swiss e-bike trade, from Migros at the end of September 2019. The contractual partners are not disclosing the sale price or any other contractual details.

"The e-bike market has great potential and consistently positive demand. We are already very successful in the e-bike B2B business and have extensive experience in the areas of development and production. We now want to expand our end customer business strategy and consider m-way AG to be an ideal addition," explained Dr. Philipp Hofstetter, Chairman of the Board of Directors of Swiss E-Mobility Group AG.

Daniel Hofer, Chairman of the Board of Directors of m-way AG, commented on the sale: "Migros announced in June that it intends to invest more in its core business and is looking for a new owner for m-way who will provide the basis for the successful further development of the company. We are convinced that Swiss E-Mobility Group AG, with its industry expertise and broad base in German-speaking countries, is ideally placed to support m-way's further growth and is therefore the ideal solution for all parties involved."

Old acquaintances: Allegro, Cilo and Simpel

"In future, m-way customers will be able to benefit from the Swiss E-Mobility Group AG, its expertise, network and well-known traditional Swiss brands such as Allegro, Cilo and Simpel. This merger is an important step on our way to becoming a leading provider of e-mobility solutions in the DACH region," says Gabriele Valsecchi, responsible for the Swiss e-bike business of Swiss E-Mobility Group AG. The large customer base and extensive sales and service network not only offer attractive new opportunities for business partners, but also open up additional prospects for employees.

Next steps

According to a press release, m-way AG and its approximately 100 employees will be integrated into the Swiss E-Mobility Group as an equal member. The Swiss E-Mobility Group already includes Colag AG, a producer and wholesaler of e-bikes in Switzerland, and the German e-commerce trading company eldisto GmbH. The plan is to strengthen the group with further acquisitions, primarily in Germany and Austria, and to add services such as maintenance, repairs, financing and rental.

Colag AG operates under the name Veloloft with stores in Zurich, Hinwil and Baden. The product range there includes the brands Allegro, Cilo, Simpel, Zenith, Leopard, Atala, Whistle and Focus.