Founded in 2010, Migros subsidiary m-way is now one of the leading providers of e-bikes in Switzerland. In recent years, the company has developed from a start-up to a mature company, for which Migros sees better opportunities for further growth outside its group, according to a press release. With the Bike World division, Migros remains committed to bicycle sales.

The reason given by Migros for the proposed sale is that the synergies between the e-bike division and Migros' core business are rather limited. "Our in-depth analyses have shown that these companies have better prospects of success outside the Migros Group. Migros is no longer the best owner today," says Fabrice Zumbrunnen, Chairman of the Executive Board of the Federation of Migros Cooperatives. In addition to m-way, Migros is also looking for new owners for its subsidiaries Globus, the Gries Deco Group (Depot) and Integrio.

Since 2010, m-way has been expanding at a massive pace; there are now 28 m-way branches in Switzerland.

https://m-way.ch/