The Herbert has been known in Graubünden for years. The imaginary mountain biker is every guest's best buddy, knows every trail, every offer, every hotel. Now Herbert has a sparring partner in the form of Fairdinand. Fairdinand lives up to his name and wants to contribute to relaxation on the trails between Poschiavo and Chur. He does this with snappy slogans, witty campaigns, a special sun cream, stickers and pins. He is sending out a signal that it is possible for all trail users to co-exist in a relaxed manner.

Fairdinand has not quite seen the light of day yet, but the concrete campaigns and measures are in preparation. However, it was presented to the general public for the first time at the graubündenMOBIL conference. Behind this commitment is a creative group from various sectors. Local mountain bikers and mountain bike guides have contributed a large part of the creativity. It is not yet known exactly when Fairdinand is expected to be born - but certainly in the course of summer 2019. Until then, everyone is their own Fairdinand and takes the motto to heart: "no trace of stress"