At Bold, this has been part of the concept since the beginning: the manufacturer comes to the customer and they can put the new object of desire through its paces on their home track. The German manufacturer Nicolai is now taking a similar approach: the customer can simply arrange a test appointment using the form on the website or by phone, the Nicolai sales representative brings the desired (or at least a similar) bike with them and off they go on a test ride together. Up to five test bikes are on board the vehicle, so it is also possible to test different bikes. Nicolai has taken on new employees to implement the new concept. In parallel to direct sales, which Nicolai has been practicing for years, specialist dealers will continue to offer the bikes.

However, the German manufacturer with a high affinity for aluminum and milling is not stopping at test rides and advice at the customer's desired location. The company's own delivery van also arrives for repairs. "Our Service Sprinter comes to you within 7-10 days with all the workshop equipment and spare parts on board. Because nobody repairs a bike better than the manufacturer itself," says Nicolai about the service concept.www.nicolai-bicycles.com