If you order a Process bike on Konaworld.com or from participating dealers in the USA, Canada or the UK, you can add another one to your shopping cart - free of charge. The promotion runs until December 31, 2023 and only bikes that are in stock are eligible for this ultra-discount promotion. If you can put 1 and 1 together, you should be able to work out that Kona's stock levels could well be high.

Such discount campaigns are certainly customer-friendly, but also provide a current picture of the bicycle industry: in some market segments - such as the full suspension aluminum mountain bike à la Kona Process - market saturation and stock levels seem to be at record levels. A manufacturer can hardly afford such a campaign for long, because simply giving bikes away is hardly cost-covering.

TheKonaBicycleCo