Ludo et son "new bike" - it's a BMC!

BMC is changing its strategy and will be relying on personalities from the world of mountain biking in the enduro sector in future. And what could be more obvious than hiring Ludovic May? The Frenchman has made a name for himself in recent years with his extremely creative video series "Ludo et son Vélo". However, May has not fallen out of love with racing. He has reduced his racing schedule somewhat in favor of his film projects.

The Verbier-based neo-BMC rider will soon be competing in the Trans Costa Rica. But the Trans Provence, the Megavalanche in Alpe d'Huez and some Enduro World Series races are also part of his season schedule.

In addition to May, BMC also names two other brand ambassadors. Kerstin Kögler rode races in all the well-known racing series as part of the BMC Enduro Team. Since last year, however, her focus has increasingly been on her work as a bike guide and technical trainer and will be on site at the most important bike festivals.

American-born KC Deane will be bringing mountain bike travel stories from all over the world for the Grenchen-based high-end brand. Deane now lives in Whistler and has also developed a good eye for photography.

www.bmc-switzerland.com

Further content on this article

Ludo May ignites the big trail fireworks

When lighting fireworks, you should keep a safe distance. Ludo May doesn't care - he mounts volcanoes on his helmet and heads for the bike trail. The result is a funny and beautifully produced video clip.

28.10.2014

Enduro on TV - RTS reports on Ludo May and his sport

"Enduro: a discipline that combines performance and spectacle." French-speaking Swiss television station RTS was on site at the final of the Enduro World Series and took the pulse of the still young sport and its Swiss protagonist Ludovic May - even though the pictures are in French, they are self-explanatory.

13.10.2015

Who is the downhiller Ludovic May?

A new Swiss racer has emerged in downhill racing: Ludovic May, a previously largely unknown rider, achieves the best Swiss result in Bromont. Even many of Switzerland's international downhill racers hardly know the French-speaking Swiss rider. It seems to be time to get a picture of the young rider.

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Autor: Balz Weber

News published on 25.01.2017

Note: This content has been automatically translated from German. Please report any incorrect translations.