Signa Sports United (SSU) is a big player in direct business with the end customer. This is ensured by the associated SSU platforms Probikeshop, Fahrrad.de, Bikester, Wiggle, Chain Reaction Cycles and Brügelman. SSU also operates in parallel in the tennis, team sports and tennis business areas.

However, business is going badly for SSU, a first sign of this was the recent withdrawal from the New York Stock Exchange, with the company citing profitability and liquidity problems as the reason. The overfilled warehouses and the resulting discounts that currently characterize the bicycle industry are taking their toll on the business. According to media reports, things are also going badly for SSU in the tennis division, where insolvencies are on the cards.

The future could look really difficult for SSU, as the parent company Signa Holding does not want to distribute a previously awarded capital inflow of around 150 million euros. In order to refill the war chest, Signa is on the move: Signa Holding's portfolio also includes the German sports retailer Sport Scheck via Signa Retail. These 34 Sport Scheck stores in German city centers were recently sold to the British retail group Frasers.