150 million capital inflow first promised, then withdrawn: Signa Sports United (SSU) has pulled the financial plug for Internetstores.com, sending numerous internet retailers into insolvency. Prominent internet providers such as Fahrrad.de, Bikester, Probikeshop, Brügelmann, Votec, Ortler, Serious, Vermont, Fixie Inc. and Red Cycling Products are affected.

Outdoor providers such as Campz and Addnature are also affected by the insolvency. Also under the SSU umbrella are online tennis businesses, whose insolvencies were announced last week. The SSU portfolio also includes the platforms Wiggle and Chain Reaction Cycles, which are already undergoing insolvency self-administration proceedings. Brands such as Nukeproof and Vitus are under this umbrella.

The decision on how to proceed will be important for the industry. One thing is certain at the moment: the insolvency will flood the market with a lot of material, complete bikes and accessories. This will further increase price pressure - and comes against a backdrop in the bike industry that is already characterized by full warehouses and discounts.