Plant for Santa Cruz and Cérvelo has to close | Ride MTB

Plant for Santa Cruz and Cérvelo has to close

Tim Mossholder - Unsplash

Photo: Tim Mossholder - Unsplash

There is a factory in Mainz where Santa Cruz and Cervélo bikes are produced for the European market. This will soon come to an end and production in Germany will be reduced to a single location. Flyer only recently made headlines because bicycle production in Switzerland is on the brink of collapse.

MTB-News reports on the closure of the plant in Mainz: According to the German-language mountain bike portal, the closure of the plant in Mainz is a done deal. For two years, around 80 employees have been involved in building and marketing Santa Cruz and Cérvelo bikes. 

According to Pon - the Dutch owner of the aforementioned bike brands - this plant will have to close in spring 2025 and production will be consolidated at the production site in Lower Saxony. As MTB-News further reports, jobs will remain at the headquarters in Mainz, with a focus on European sales and marketing.

In addition to Santa Cruz and Cérvelo, brands such as Cannondale, Focus, Gazelle, Juliana, Kalkhoff, Urban Arrow and BBB Cycling are also under the Pon umbrella.

Founded in 1980, Pon is a Dutch family business that is heavily involved in the automotive sector as well as the bicycle sector, employs around 12,000 people and generates an annual turnover of around 6 billion euros.


Note: This content has been automatically translated from German. Please report any incorrect translations.