Qloom takes the direct route

Until now, the bike tailor Qloom had cooperated with a Swiss distributor to bring the goods to specialist retailers and thus to the customer. Now there is an unexpected stop in this marketing model: Qloom will market the mountain bike and road bike clothing directly to specialist retailers.

Over the past three years, the company Chris Sports System has continued to develop the Qloom brand in Switzerland, Austria and Germany - "with a lot of passion", as Chris Sports System owner Christian Bättig says. "However, the new owners of the Qloom brand have decided to take a new distribution channel," continues Bättig.

From the pre-order for summer 2016, Qloom will be the direct contact for specialist retailers. The pre-order orders for the winter 2015/16 collection will still be delivered by Chris Sports; the Münchwil-based company will take care of complaints and guarantees up to and including the winter 2015/16 collection until January 31, 2016.Ride report on the sales launch of Chris Sports with Qloom from May 2012
Ride report on Tanja Frieden joining Qloom

www.chrissports.ch
www.qloom.com