Race Face savior snaps up Easton

Chris Tutton hit the headlines two years ago when he bought up the financially troubled cult company Race Face. Now Tutton is snapping up the component and wheel specialist Easton.

In March 2011, Race Face went bankrupt - and the component manufacturer was able to continue as former Race Face employee Chris Tutton bought the company. Tutton had been with the Canadian parts specialist since 1994, from 1998 as Deputy Sales Director.

In 2008, Tutton moved to Easton Bell Sports. When he took over Race Face two years ago, Tutton announced that a close connection was to be created between Easton Bell Sports and Race Face in order to create synergies in terms of personnel and technology.

Now Tutton is making this synergy a reality: it is buying the Easton Cycling division from the recently founded BRG Sports Group - the purchase price was not disclosed. Easton is present on the market with innovative wheels, handlebars, stems, seat posts and forks. Easton is represented in Switzerland by the distributor Chris Sports.

The bicycle brands Bell, Giro and Blackburn will remain with the newly founded BRG Sports Inc. BRG had recently sold the Easton Baseball/Softball division to Bauer Performance Sports and the company is also looking for a buyer for the Easton Hockey division.

www.eastoncycling.com