Adam Miller founded Revel Bikes in 2019 and sold it to the private equity firm Next Sparc in 2021. This spring, the company announced that Revel Bikes was on its last legs, with around 8 million dollars in debt and no way to raise new funds.

Now company founder Miller is back at Revel Bikes and can announce the relaunch of the bike brand. The company headquarters will remain in Carbondale, Colorado, and will continue to rely on its own production facility in Taichung, Taiwan.

In terms of distribution, there has been a change of course: Revel's complete bikes will only be available through direct sales, with specialist dealers now being left out. Specialist dealers will still have the option of using framesets to create individual builds. Orders to Revel Bikes customers will be sent directly from the factory in Taiwan.

revelbikes.com