While the media industry has all too often gone into reverse, Ride continues to make leaps forward. Subscriber numbers are rising, content dimensions are growing and user numbers are climbing. The year 2023 will once again go down in the books as a success story for Ride, albeit no longer at the outsized growth rates of the coronavirus era. The basis for this success is the strategy adopted years ago of no longer operating solely as a print magazine but as a holistic trail service provider with an Alpine-wide focus. This change of perspective is now paying off.

Tour database 2023

The number of recorded singletrail tours grew by a further 426 entries in 2023 and now stands at a total of 2101. The focus of newly prepared tours extends across the entire Alpine region and specific areas in the Mediterranean region. The most visible expansion is in the Italian Eastern Alps, especially in Friuli and Veneto and the neighboring Slovenian territory. However, there has also been a significant increase in Tyrol and the Allgäu region. Other key areas are the Western Alps from Briançon down to the Mediterranean, the Tuscan region around Massa Marittima and Follonica, the Ardèche in France and the regions around Barcelona and Girona in Catalonia, Spain.

Facts tour database

• Tours recorded in 2023: 426
• Number of prepared tours: 2,101 (+25%)
• Number of tour comments: 3,553 (764 comments in 2023)
• Number of views on the tours: 7.2 million
• Geographic distribution:
  • Switzerland: 717 tours (+34)
  • Italy: 908 tours (+194)
  • Germany: 182 tours (+52)
  • Austria: 186 tours (+73)
  • Slovenia: 34 tours
  • France: 104 tours
  • Spain: 20 tours

Route Network Ride Trail Map

The year 2023 has left its mark on the Singletrail Map brand - by dissolving it. The web map and the printed version have been fully integrated into Ride since summer 2023 and are now called Ride Trail Map. The rest has effectively remained the same. This also includes the expansion strategy: the network grew by a further 23,000 kilometers in 2023 to a total of 191,000 kilometers. This corresponds to an increase of 14 percent. This means that the route network has more than tripled within five years.

In 2023, the route expansion focused on several regions in Germany (Allgäu, Palatinate, Heidelberg), Slovenia, Liguria, Catalonia (Barcelona-Girona) and Briançon.

Facts Ride Trail Map

• Web map: map.ride.ch
• Printed Maps: ride.ch/shop
• Total length of route network: 191,000 kilometers (+14%)
• Number of mountain railroads with bike transport: 685
• Number of integrated bike stores: 175
• Total views: 1.03 million map accesses

More statistics

The tour database and the Ride Trail Map exemplify the development trend at Ride. But there are also other figures to report. For example, the number of subscribers reached the five-digit range for the first time this year. A total of over 30,000 users have also registered with Ride for the first time.

An important step has been taken with Ride's bike store directory. All bike stores from Germany, Switzerland, Austria and northern Italy are now listed here. The database now includes 9455 specialist retailers.And these are the key figures from the news section: Ride published a total of 499 news items in 2023, which were read 1.4 million times.