Ride cracks the 10,000 subscriber mark
Exceeding this symbolic mark is remarkable in that Ride remains one of the strongest specialist magazines in Switzerland. 91 percent of all subscribers are based in Switzerland. But it is also remarkable because the figures continue to rise. While readership figures are falling in the traditional magazine world, Ride is setting a counter-trend.
The basis for the growth is the holistic orientation as a trail service provider. Looking back, 2016 was a turning point with the introduction of the large tour database. At that time, the pure magazine focus was thrown overboard. The figures then stagnated in 2022, the aftermath of the pandemic growth. Ride is now back on the growth path.The figures are also remarkable against another background: Ride continues to position itself in the demanding mountain biking segment. For a long time, the title was ridiculed and placed in the meaningless freak corner. The figures and development trends speak a different language.
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