The turning point for Ride's current success was the change in strategy in 2016. Since then, the magazine has no longer been defined as a traditional magazine; instead, the print title has become part of a holistic range of services. Since then, Ride has been a trail service provider. For this reason, a huge database for mountain bike tours as well as access to the Singletrail Map web map was integrated into the subscription at the time.

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With the change in strategy, Ride has shown new ways of positioning a magazine, particularly in the reader market. With an active online subscription, readers have exclusive access to the publisher's full data and expertise. Large software companies such as Microsoft and Adobe as well as media service providers such as Netflix and Spotify use similar business models today: full access with an active subscription. Ride has managed to successfully transfer this pattern to the special interest sector.

The unique positioning is reflected in the statistics: the number of subscribers is constantly increasing by 20 percent every year. At the same time, the advertising volume has stabilized. These are exceptional figures in the struggling media world. Ride has now been awarded the European Publishing Award for this successful strategy, having already won the Q-Award for the best trade magazine in Switzerland in 2019.

Most important key figures from Ride

Current number of subscribers: 10,049 users
Print issues: 5 issues per year
Web traffic: up to 670,000 page views per month
Editorial office: Chur
Number of employees: 8