The Q-Award is Switzerland's most important award for specialist media. Every year, the Swiss Media Association presents it to the best Swiss trade magazine, and this honor has now been bestowed on Ride magazine for 2019. "Ride masterfully plays the keyboard of a modern, innovative and sensual print product. The passion for the topic is reflected in every line, in every image," said the jury, explaining their choice.

The financing model is also unusual. Ride has abandoned the conventional business model with subscribers, individual sales and advertising and sees the basic financing of the title primarily in subscribers in future. The printed magazine remains the central element, albeit embedded in a comprehensive range of digital services. This perspective, which is rather unconventional in the Swiss media world, played a role in the awarding of the prize.The presentation of the Q-Award is not only a great honor for Ride, but also reflects the current status of mountain biking in Switzerland. The sport has long since outgrown its infancy, has overcome the image of a freak sport and has now arrived at the center of society. The fact that a mountain bike magazine has won the Q-Award for the first time is proof of this position.Ride would not have had a realistic chance of winning the award if the magazine could not boast exceptionally good figures. Subscribers are currently increasing by 22 percent a year, while website users are even increasing by 53 percent a year. One reason for this is the consistent focus on quality. In 2002, the strategy was introduced to build Ride as the "Geo" of mountain bikers. This strategy has been pursued uncompromisingly for 17 years, and Ride has now overtaken its role model in the area of high-quality magazine production. This has given Ride an exclusive position among the very technical mountain bike magazines. The title has now been awarded the Q-Award for the result of this long-standing focus.

Development of pageviews on Ride.ch 2010 to 2019

Development of the number of subscribers to Ride 2010 to 2019

Detailed access figures for Ride