In the age of digital transformation, magazines are finding it increasingly difficult to hold their own on the market. Many titles are reporting fatal declines in advertising and readership and are struggling to survive. Ride shows the opposite figures and reports significant growth in sales and subscription figures as well as advertising revenue for 2012. The trade magazine Meedia sees the background to this in the fact that Ride sets itself apart from its competitors as a status symbol. The elaborate and independent production means that Ride appears "cooler" than many comparable products.

Ride appears in the list of "15 titles with a future" in an unusually exclusive environment. In terms of future potential, the mountain bike magazine is compared with titles such as the Economist, Frankfurter Allgemeine Zeitung, Neue Zürcher Zeitung, Süddeutsche Zeitung magazine, Wired magazine and Die Zeit newspaper.

The whole article (worth reading) from Meedia can be found here:
meedia.de/print/status-symbol-print-15-titel-mit-zukunft/2012/09/04.html

Ride already received an honor last year when the title was honored by the "Schweizer Medien" association as one of the best trade magazines in Switzerland.
www.ride.ch/de/news/ride-wird-als-bestes-fachmagazin-des-jahres-2011-nominiert