Rudy Hauser, owner of Trailworks AG, has announced that his company has terminated its distribution contract at the end of 2024. Ibis bikes and e-bikes will remain in the distribution portfolio.

Hauser and his company Trailworks have firmly established the Santa Cruz bike brand in the Swiss bike industry and built up a broad network of dealers. An integral part of the market presence is also the internet presence of Santa Cruz Switzerland, which has relied on an in-house configurator solution since the noughties to enable individualized dream bikes.

"This decision was not easy for me, as I have been able to experience excellent cooperation and many valuable moments together with the dealers, my team and Santa Cruz over the past 26 years. I look back with pride on our time together and am convinced that the transition to Pon. Bike Performance GmbH will go smoothly," says Hauser.

Pon Bike is the umbrella company for bike manufacturers such as Caloi, Cannondale, Cervélo, Focus, Gazelle, GT, Kalkhoff, Mongoose, Santa Cruz, Schwinn and Urban Arrow.

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