Specialized: Shop expansion continues

The 11 Ciclissimo stores have recently been transferred to the ownership of Specialized Retail Switzerland GmbH. This retail offensive will soon continue: Specialized is opening its own brand store in urban areas to showcase the entire brand world.

The company Specialized Retail Switzerland GmbH is getting down to business: The Factory Bike Shop in Fribourg was integrated into the retail company on 1 July 2022. At the beginning of August 2022, 100% of the shares in Val de Bagne-based Bike Concept SA, which owns 11 Ciclissimo stores (9 stores in French-speaking Switzerland / 1 store in Valais / 1 store in Basel), rolled over to Specialized Retail Switzerland GmbH.

And the next step towards more stores is already planned: A brand store is due to open in Altstetten, Zurich, at the beginning of November 2022, primarily to bring the entire Specialized brand world closer to customers.

https://www.ride.ch/de/news/specialized-shop-expansion-geht-weiter

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Specialized buys bike stores in Switzerland

Ciclissimo has ten stores in French-speaking Switzerland, a branch in Basel and further expansion plans for German-speaking Switzerland and French-speaking Switzerland. These stores have something in common: they are now owned by Specialized Switzerland Retail GmbH.

24.08.2022

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Autor: Tobias Gütlin

News published on 01.09.2022

Note: This content has been automatically translated from German. Please report any incorrect translations.