Sram: When will the e-bike motor arrive?

How did Sram become today's big player in the bike business? The beginning was quite modest - with the Grip Shift twist shifter. This was followed by a rapid expansion course, which was mainly based on acquisitions. Sachs, Avid, Rock Shox and Zipp are just some of the companies with which Sram has expanded its portfolio and know-how. Now a further step in the portfolio seems imminent: Sram is to buy the e-bike drive manufacturer Amprio.

What is clearly missing from Sram's portfolio? Yes, exactly, an e-bike drive. Bosch and Shimano dominate this market, while smaller providers such as Fazua, TQ, Mahle and Maxxon are just as successful, especially in the light-assist e-bike segment. According to several reports, for example from Bike EU, Sram's market entry into the e-bike business is now imminent.

As in many cases, Sram is to bring this expertise in-house via acquisition. In 1997, Sram took over the Sachs bicycle division. Rock Shox followed in 2002, and in 2004 the Americans took over Avid. In 2005, Truvativ rolled into the portfolio, followed by Zipp in 2007. Numerous other acquisitions followed in the coming years, for example TyreWhiz, Velotron and Hammerhead, and in 2022 Sram even bought a bike clothing company, Velocio.

Now Sram is to take over Amprio. The current motor from Amprio delivers a torque of 75 to 90 Newton meters and offers up to 420 percent support at a weight of around 2.85 kg. There are also battery options ranging from 500 to 710 Wh and displays. Amprio comes from the Rheinmetall Group, which is also active in the defense industry and manufactures tanks and ammunition, for example.

BTW: Sram actually already had e-bike expertise in-house at a very early stage. Back in 2002, the shifting specialists launched the Sparc, a rear wheel motor for e-bikes.

amprio.com

rheinmetall.com

https://www.ride.ch/de/news/sram-wann-kommt-der-e-bike-motor