The Stromer Store Binningen at the opening in June 2011

Stromer stores in Binningen and Lausanne are closing
The Stromer stores in Binningen and Lausanne will definitely be closing their doors at the end of the year. According to Erwin Metz, Managing Director of Squadra Mondo, these locations did not see the necessary success in the long term. "The two stores are too small to properly reflect Squadra Mondo's portfolio," says Metz. The search for a new, larger location in Basel was unsuccessful, which is why the company had to close the store in Binningen, which was too small. Squadra Mondo focuses on large stores with the brands Stromer, BMC, Bergamont and Cannondale.

The basement in Stromer Store Binningen: 31.12.2014 is the end.

Shop in Zurich stays
In Zurich, the Stromer store will remain, the range will be further expanded with urban bikes and a service point for Stromer e-bikes will be added. Squadra Mondo and myStromerAG are working closely together on this service point, which will then be managed independently by Squadra Mondo in a similar way to the service point at the Stromer flagship store in Oberwangen. The branches designated as Stromer stores on the Squadra Mondo website in Kriens and Geneva are not affected by closures and will continue to operate as before.

Shop closures: Divergent facts in the forum
On the independent forum www.stromerforum.ch there are messages that give different reasons for the closures of the stores in Basel and Lausanne. The expenses for warranty cases for Stromer e-bikes were not adequately reimbursed by the manufacturer myStromer AG to Squadra Mondo. Squadra Mondo managing director Metz says that these warranty claims were by no means the reason for the branch closures, but were certainly not conducive to the economic success of the branches. However, if you read between the lines in the forum, you can guess that the warranty issue between the two companies is likely to be explosive. When enquiring at the Stromer store in Binningen, one of the reasons given for the store closure was the many and insufficiently reimbursed warranties on Stromer bikes.

What does myStromer AG say?
Sven Ziörjen, Marketing Manager at myStromer AG, does not wish to comment on the compensation for warranty claims. Ziörjen regrets that the two locations are closing and assures that there will be no gaps in service from Stromer dealers in the Basel and Lausanne region. Ziörjen also points out that myStromer AG sold the stores to Squadra Mondo in 2012 and therefore has no influence on Squadra Mondo's business decisions.
In order to close any gaps, myStromer AG is now deploying mobile service technicians who will visit and advise dealers with Stromer bikes in their portfolio from this winter onwards to ensure that their product and technology know-how is up to date. The company also announces that there will always be changes to the current sales network, but that myStromer AG will continue to focus on specialist dealers and local customer proximity.

www.squadramondo.com
www.stromerbike.com