With effect from January 1, 2022, DT Swiss AG, based in Biel, Switzerland, is taking over the German company Trickstuff GmbH, based in Pfaffenweiler near Freiburg. With brakes such as the Piccola, Direttisima and Maxima, the Black Forest-based manufacturer has built up an outstanding reputation over the last two decades. The driving force behind Trickstuff is owner and industrial engineer Klaus Liedler, who will continue to lead the company as Managing Director after the takeover.

Axis Biel-Freiburg

"With the acquisition of Trickstuff GmbH, we want to establish another development site at a location that is highly attractive for employees in order to keep pace with the ever faster pace of development in our industry," says Frank Böckmann, CEO and Chairman of the Board of Directors of the DT Swiss Group. "With an innovative team that is characterized by high motivation, full conviction for its products and an entrepreneurial down-to-earth attitude, Trickstuff has earned an excellent reputation among ambitious cyclists. In addition, the company from the Black Forest is located in one of the most popular mountain bike and road bike regions in Germany, making it attractive for potential employees with a passion for cycling. Over the years, I have maintained a trusting exchange with Klaus Liedler and have come to appreciate him as a creative and likeable conversation partner. In these discussions, we also talked about the further development prospects of his company. Together, we came to the conclusion that both companies could benefit from working together and decided to integrate Trickstuff into the DT Swiss Group," adds Frank Böckmann.

Trickstuff retains its independence

Trickstuff will continue to operate as an independent company with its own brand identity, marketing and product strategy in the market for high-quality disc brakes and will primarily benefit from the DT Swiss Group's expertise in the areas of business model development, IT infrastructure integration, supply chain management, production optimization and industrialization as part of joint cooperation and integration projects. The jointly defined goal for Trickstuff is to continue to grow through the development of highly innovative products and to drive further professionalization and industrialization in the areas of production, marketing and after-sales service through joint projects. The joint collaboration in cross-company project teams already began in December of this year with the first projects in the area of ERP system integration.

"I have enjoyed a friendly and collegial relationship with Frank Böckmann for many years, during which we have repeatedly discussed Trickstuff's development and growth opportunities," explains Klaus Liedler, Managing Director of Trickstuff GmbH, adding: "These discussions have led us to the conclusion that both companies can benefit from close cooperation in various areas. My team and I are very happy to become part of the DT Swiss Group, which opens up great growth opportunities for us as an agile and innovative company. We want to continue working with our great team on ambitious innovations in the future and bring high-quality, durable and easy-to-maintain braking systems to the market. Personally, I am very much looking forward to intensifying the exchange with a whole range of new colleagues in the Group."

www.trickstuff.de
www.dtswiss.com