Transalpes causes confusion with Scott April Fool's joke | Ride MTB

Transalpes causes confusion with Scott April Fool's joke

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The Swiss bike manufacturer announced that Scott CEO Beat Zaugg would be joining the company as Managing Director - on April 1st, no less. Not everyone recognized the news as an April Fool's joke, which is now causing confusion in the comment columns.

So much in advance: Beat Zaugg is not and will not become CEO of Transalpes. Rather, a power struggle is currently taking place around him and his position as Scott CEO, which has been reported on in detail elsewhere on this website. The Linkedin message from Transalpes about the prominent personnel addition would have been easy to expose as an April Fool's joke - provided you have some background knowledge and ideally have some knowledge of the Swiss industry. So let's be clear at this point: it's a social media duck meant to be funny.


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Note: This content has been automatically translated from German. Please report any incorrect translations.