On April 6 and 7, bike entrepreneur Thomas Binggeli celebrates the opening of his latest store. Gstaad sports retailer David Schmid (Pure Snowboarding) will be managing director. Local Alex Raaflaub will be responsible for advice, sales and the repair workshop. The two will be supported by the existing Pure Snowboard Shop GmbH team.

As befits Thömus, the opening will be celebrated with activities and a small festival restaurant. All cycling enthusiasts in the Bernese Oberland are invited. Binggeli and Schmid share a love of the Saanenland. "We have been active in Gstaad for some time. Be it at the great events, with various hotels or in cooperation with Gstaad Tourism. So we didn't have to think twice when David came to us with the idea of launching a Thömus PopUp Store to complement his streetwear and freestyle range during the summer", explains Thomas Binggeli. The entire Thömus range will be available in the Thömus PopUp Store Gstaad, and repairs of all kinds and service work will be carried out in the in-house workshop. And in the bike rental shop, day trippers and tourists can test the various bikes and hire them for beautiful tours. The Thömus PopUp Store will be open continuously during the opening days on April 6 from 10 am to 7 pm and on April 7 from 10 am to 5 pm. Thömus founder Thomas Binggeli will be on site the whole time on Friday at the new location at Umfahrungstrasse 11 in Gstaad.

www.thoemus.ch www.pure-snowboarding.ch