The "Ente Turistico del Luganese", which is responsible for the tourist marketing of the Lugano region, has entered into a two-year partnership with Nino Schurter on the occasion of the "Lugano Bike Emotions". The seven-time world and Olympic champion will support the marketing of the 370 kilometers of mountain bike trails around Lugano.

The Lugano region is a mountain biking paradise, according to a press release. In recent years, the mountain bike trail network has been expanded to 370 kilometers. This is becoming increasingly popular with mountain bikers. In collaboration with local partners, the range of accommodation on offer has also been steadily expanded. To date, 17 hotels and other accommodations around Lugano have joined the Bike Hotels cooperation. The hosts take care of everything you need for a fun ride: from washing your bike clothing, to delicious packed lunches to satisfy your hunger, to tour tips at every level - the region has a heart for mountain bikers.

Lugano region in the midst of a touristic reorientation

The "Ente Turistico del Luganese", the city of Lugano and the municipality of Morcote have recruited seven-time world and Olympic champion Nino Schurter as an ambassador to promote their diverse mountain bike offering. On the occasion of the "Lugano Bike Emotions" from September 21 to 23, 2018, a two-year partnership was signed with the exceptional Swiss athlete. His winning personality will help to position the Lugano region as an attractive bike region both nationally and internationally. "Thanks to the climate, the Lugano region offers year-round mountain biking fun. With numerous mountain bike trails at up to 1900 meters above sea level, rapid descents through lush forests and leisurely routes along lakes, the region is a paradise for all bike fans," said Schurter on request.

www.luganoregion.com