The new Bold Cycles showroom offers everything a biker's heart desires. Bold transforms the online configurator into a physical dimension and all components and options can be viewed and selected individually on site. "The customer should get their bike built exactly how it best suits their riding style and wishes," says Pascal Schmutz, Sales Manager at Bold Cycles.

In future, individual assembly will take place in the new, open-plan workshop. Once the desired bike has been ordered, it will usually be ready for collection in Biel within 2 to 3 weeks. Or it can be conveniently sent to the customer's home. Bold relies on an open space concept in which production, showroom and lounge overlap.

This is duly celebrated

Bold celebrates the opening of its new headquarters. The event begins on Friday, July 20 at 16:00 and at 18:00 there will be the opportunity to join the Bold makers on a bike tour to Bözingenberg. Afterwards, there will be a cozy finale with musical entertainment and a cool drink.

On Saturday, July 21, from 10:00 to 20:00, guided company tours with background information and test opportunities on the nearby test track are on the program. A guided bike tour (easy level) with the Bold Riders Crew will take place at 11:00 a.m., as well as at 2:00 p.m. (advanced level).On Sunday, July 22, the gates at Bold Cycles will be open from 10:00 to 16:00. A guided bike tour starts at 12:00 noon. For all tours, we recommend registering directly with Bold in advance.The Bold organizers will provide food and refreshments, and guitarist Christoph Grossniklaus from Biel will set the right mood. Of course, the little ones are also very welcome, Bold Cycles announces. The opening will be supported by guest and partner companies. Expert staff from DT Swiss and MilKit will be on site with a stand.www.boldcycles.com