Felt rolls under a new roof

Rossignol is associated with snow sports. However, the French company acquired bike manufacturer Felt in February 2017 and has long had cycling expertise in-house with Look and Time. However, the bike department at Rossignol is melting away: Time sold Rossignol to Sram at the beginning of the year. And now the next bombshell: Felt is going to Pierer E-Bikes GmbH. Manufacturers such as Husqvarna e-bikes, Gasgas and R Raymon are already under this umbrella.

Pierer Mobility AG is the group of companies behind two-wheeler brands such as Ktm, Husqvarna Motorcycles and Gasgas, and founded Pierer E-Bikes GmbH in 2019. This company continues to build the portfolio of bicycle brands, with Felt Bicycles now joining Husqvarna E-Bicycles, Gasgas and R Raymon as another brand.

The acquisition of Felt Bicycles consists of three components: the purchase of the Felt brand assets, the business assets in Europe and North America and the integration of the global workforce into the team structure of Pierer E-Bikes GmbH.

Felt Bicycles is a California-based cycling brand that was founded in 1991. The Felt bicycle range includes models for road, track, cyclocross, gravel, triathlon and fitness.

pierermobility.com

https://www.ride.ch/de/news/felt-rollt-unter-ein-neues-dach

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Rossignol rolls into the mountain bike market

Rossignol is associated with snow sports. However, the French company bought the bike manufacturer Felt in February 2017, and with Look and Time has already had bike expertise in-house for some time. Now comes the next bang: in future, mountain bikes and e-mountain bikes will be available under the Rossignol name.

22.08.2017

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Felt

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Autor: Tobias Gütlin

News published on 25.11.2021

Note: This content has been automatically translated from German. Please report any incorrect translations.