Specialized sets the course for the future | Ride MTB

Specialized sets the course for the future

Few developers have shaped the mountain bike as much as Peter Denk. His early own brand Hot Chili produced legendary bikes. Denk's subsequent exclusive development work for Scott, Cannondale and Specialized helped these brands reach new heights. The development company Denk Engineering, based in Freiburg, is now owned by Specialized.

Scott Maguire, CEO of Specialized, announces that bike development firm Denk Engineering has joined Specialized to form the Specialized Freiburg Innovation Center. "This merger is part of a strategy to develop our European innovation center. We will build a new innovation center in Freiburg, which will complement our factory in Cham. We are recruiting new top talent to strengthen our already leading team in Freiburg, Cham and all our innovation centers worldwide," said Maguire.

Peter Denk is excited to see how the future of Specialized Freiburg will develop. "This merger is very logical. Denk Engineering has been working as an extension of the Specialized team for years. We have always shared the same values, but this next step will provide the resources, tools and shared processes to enable the next 50 years of innovation. In addition to developing leading road and mountain bike platforms, the Specialized team in Freiburg is excited to focus on bikes that will be part of the solution for a sustainable, carbon-free future."

Denk Engineering is responsible for numerous milestones in bicycle development. An overview can be found here. Denk is an expert in carbon and suspension technologies and was recently responsible for the Specialized Stumpjumper or Epic Hardtail.

specialized.com
denk-engineering.de


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Note: This content has been automatically translated from German. Please report any incorrect translations.