Stromer rolls into Franco-German hands

Thirteen years ago, a Swiss e-bike success story began: bike industry jack-of-all-trades Thomas Binggeli launched the S-pedelec brand Stromer. Now a four-billion-euro Franco-German private equity company is taking over myStromer AG.

Flyer has shown the way, the electric developer has had a foreign owner since 2017 with the German ZEG. Stromer now also has a foreign owner who, unlike ZEG, has nothing to do with the bicycle industry. Naxicap Partners, a European investment company that manages assets of around four billion euros for institutional investors, is now at the financial helm of Stromer. Naxicap Partners is a subsidiary of Groupe BPCE, a French cooperative and savings bank organization that has been investing in high-margin and high-growth companies for more than 15 years, according to its own information.

Headquartered in Oberwangen, myStromer AG delivers its e-bikes to 17 countries, cooperates with around 460 dealers and claims to have put around 85,000 vehicles on the market.

stromerbike.com
naxicap.fr

https://www.ride.ch/de/news/stromer-rollt-in-deutsch-franzoesische-haende

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Autor: Tobias Gütlin

News published on 20.05.2021