The September issue of Ride is unrecognizable. Instead of a classic cover, there is now a single-color cover with a stamped-in Ride icon, which reveals a section of the actual cover image. Ride is finally saying goodbye to the classic magazine world. No screaming cover but a playful use of paper as a material. No interchangeable lettering but a stylish and reduced icon.

Ride becomes a trail service provider

There is also a relevant change in the team structure of the products: All offerings will now be taken under the umbrella of Ride. The "Singletrail Map" and "Singletrail Book" brands have been consigned to the history book. This will bring order to the whole thing. It is the logical step, because the strong and well-known brand is Ride. It stands for unsurpassed trail expertise. And that's why all children are now under the same roof.

This single-brand strategy is Ride's way out of the classic magazine corner. Because the time of classic magazines is over. That's why Ride has been developing into a trail service provider for years. Although the focus is still on a high-quality print product, it is more attractive and independent than the kiosk mainstream. Today, Ride also includes books, printed and digital maps, a large tour database and, with Ride Travel, even bookable trips and packages. Anyone who orders a Ride-Subscription does not want a magazine per se, but access to the trail cosmos.

Revolution in consistency

Titles such as Born, bike or MountainBIKE have still not been able to break away from the classic magazine mindset; their magazines follow the same pattern as they did twenty years ago - although hardly anything has changed as much as the media world during this time. Success comes to those who regularly reinvent themselves while remaining true to their character. The new icon reflects the path that Ride took a long time ago: the revolution in consistency. That is why there is no longer any lettering, just an icon. This opens up completely new playing fields outside the classic magazine world. This is how modern media production works.