After several months of development work, the time has come: Ride is now bilingual. With the activation of the English language version, the entire website is now available in German and English. Multilingualism is not just about a translated user interface. Rather, all content and processes have been consistently prepared in both languages. This means that even older content is now available in English, is indexed accordingly by search engines and is fully searchable. Central functions such as the subscription process have also been made completely bilingual.

All digital content is affected by the language expansion, while the print magazine continues to be published exclusively in German. The language of the website can be changed using the language switcher at the top right of the menu. The preferred language can also be set in the user profile, which also affects the newsletter and other notifications.

Act local, think global

In terms of content, Ride remains true to itself. The editorial focus remains on the Alpine region, and no other content adjustments are planned as part of the internationalization process. At Ride MTB, the motto is: cobblers, stick to your last - just with a few more readers.

In terms of technology, Ride relies on the advanced translation intelligence of DeepL, which now also enables a high level of machine translation for specialist media. For a small company like Ride MTB, this is the key to a more international readership.

The English version is already online and is constantly being optimized.

Language versions of Ride MTB

• English language version of Ride MTB: ride-mtb.com/en
• German language version of Ride MTB: ride-mtb.com/de