Great honor for the print title from Ride. At the European Publishing Congress, Ride won the award for the best magazine relaunch. The focus is on the change of the logo from a lettering to a reduced icon, which is punched into the cover and thus leads to the unmistakable style and the extraordinary feel of Ride.

Ride is "Reduce to the Max"

The background to the award is also the positioning of Ride as a magazine that no longer wants to be a magazine. The ideal path for print magazines is to abandon existing structures. Ride embarked on this path several years ago in the conviction that printed magazines can still be successful in the future if they are positioned differently. That's why Ride no longer wants to be a magazine - in order to remain a magazine.

The print relaunch of Ride in 2024 makes this particularly clear. The lettering has been jettisoned and replaced by an icon. This is punched into the cover. The headlines on the cover have disappeared. Ride is "Reduce to the Max".

The content is still characterized by large-format images and elaborate reports. This means the magazine is strong where paper can make its full impact against digital platforms: with the emotions. The change from traditional glossy paper to high-quality matt paper also fits in with this. After all, print has to impress with its value.

A future model for magazines

The relaunch of Ride is a masterpiece of how a print magazine can be taken into the future. By playing to the advantages of paper without compromise and leaving existing patterns behind. For this approach, Ride has now been honored with the European Magazine Award, which will be presented at the European Publishing Congress in Vienna.